The Federation for Internet Alerts invented a way to use A.I. to alerts communities during times of crisis. The data platform sends geo-targeted digital and OOH notifications to platforms such as Google Maps, Amazon Echo, and internet browsers. Alerts are disseminated in 40 milliseconds. Media companies, voice recognition and mapping services designate the messages to ad units, web banners, mobile devices and billboards in 24 languages. More than one billion alert impressions have been sent during global disasters to 180 devices and ad units.

Credits: Jason Bier, President, Federation for Internet Alerts and Chief Privacy Officer, Engine Media; Mickey Schwab, Chief Technology Officer, Federation for Internet Alerts; Lizzy Hanna, General Manager, Engine Media; Michael Davis, Chief Creative Officer, Conversant; Stacy Ward, Vice President, Creative, Conversant; Stacy Collins, Vice President, Creative, Conversant; Brian Welch, Senior Copywriter, Conversant; Logan Malloy, Copywriter, Conversant; Josh Engleman, Senior Art Director, Conversant; Scott Durand, Graphic Designer, Conversant; Marc Sloboda, Producer, Conversant; Conversant George Zhao, Client Engineer, AppNexus, Teresa Carlson, Vice President, Worldwide Public Sector at Amazon, Christopher Timmerman, Account Manager, Nonprofit Organizations, Amazon Web Services, Brian O’Kelley, CEO, AppNexus, John Montgomery, EVP, GroupM

The Federation for Internet Alerts invented a way to use A.I. to alerts communities during times of crisis. The data platform sends geo-targeted digital and OOH notifications to platforms such as Google Maps, Amazon Echo, and internet browsers. Alerts are disseminated in 40 milliseconds. Media companies, voice recognition and mapping services designate the messages to ad units, web banners, mobile devices and billboards in 24 languages. More than one billion alert impressions have been sent during global disasters to 180 devices and ad units.

Credits: Jason Bier, President, Federation for Internet Alerts and Chief Privacy Officer, Engine Media; Mickey Schwab, Chief Technology Officer, Federation for Internet Alerts; Lizzy Hanna, General Manager, Engine Media; Michael Davis, Chief Creative Officer, Conversant; Stacy Ward, Vice President, Creative, Conversant; Stacy Collins, Vice President, Creative, Conversant; Brian Welch, Senior Copywriter, Conversant; Logan Malloy, Copywriter, Conversant; Josh Engleman, Senior Art Director, Conversant; Scott Durand, Graphic Designer, Conversant; Marc Sloboda, Producer, Conversant; Conversant George Zhao, Client Engineer, AppNexus, Teresa Carlson, Vice President, Worldwide Public Sector at Amazon, Christopher Timmerman, Account Manager, Nonprofit Organizations, Amazon Web Services, Brian O’Kelley, CEO, AppNexus, John Montgomery, EVP, GroupM

Truth matters — and in an age when fake news is perpetrated at the highest levels — sustaining serious journalism is crucial. Plus, the ads are spot on. Magazine covers create a map of the U.S. slugged “Truth will make America great again.” Stacked pubs are accompanied by the tag “Build your own wall. And keep fake news out.” The promotion's layout is clean, and the clever text hits home. Want a quick source of in-depth journalism? Texture – one app, 200+ magazines. Lesson over.

Credits: Jim Bobowski - CMO Abby Edling - Director of Growth Brian Marabello- Creative Director Monica Thomas - Associate Creative Director

On behalf of 20th Century Fox and its thriller, Alien Covenant, Innovid showed that personalization can achieve terrifying results. After hiring a voice actor to record hundreds of names, Innovid’s video ads was able to urge thousands of individual view to “run!” Apparently delighted by the personalized touch, consumers’ response to the campaign was overwhelming. To date, the campaign has shown a 54% uplift in engagement. The innovative work also elicited wide response from the media, with widespread discussion on BBC news and radio programs.

Credits: Tom Costa, Innovid, Account Manager Shai Ryter, Innovid, VP Creative Hanan Gamze, Innovid, Sr. Motion Designer Jay Surroop, Innovid, Sales Director

Live content marketing is tough enough. But what if you could really only get two-minute to do it -- in real time for a solar eclipse? For Volvo’s redesigned XC60s, four cars at U.S. totality locations delivered branded content live streams on CNN -- wrapped around live eclipse video and on-the-ground viewing. Content, on Facebook Live, Oculus and the CNN app, was the most watched live virtual reality event in history -- 72% of viewers preferred the Volvo ads over the live coverage. Drive On.

Credits: o Frank Puma — Mindshare, Managing Director, Digital Investment Lead / Frank.Puma@mindshareworld.com o Janique Helson – Grey, EVP/Account Director / janique.helson@grey.com o Matt O’Rourke — Grey, Executive Creative Director / matt.orourke@grey.com o Otto Bell — Chief Creative Officer, Courageous / Otto.bell@turner.com o Jason Farkas – Vice President, CNN Premium Content / Jason.Farkas@turner.com o Kate Lunger — Vice President, CNN Special Events / Kate. Lunger@turner.com o Ryan Gould – Vice President, Turner Ad Sales / Ryan.Gould@turner.com o Lindsay Washick – Director of Production, Courageous / Lindsay.Washick@turner.com o Michael Southworth – Director of Special Projects, Courageous / Michael.Southworth@turner.com o Tracy Ziemer – Director, News Content Partnerships / Tracy.Ziemer@turner.com o Dan Seith — Director, News Content Partnerships / Dan.Seith@turner.com o Brittney Smith – Manager, News Content Partnerships / Brittney.Smith@turner.com o Allison Bodack — Sr. Publicist, Turner Ad Sales PR / Allison.Bodack@turner.com