The Federation for Internet Alerts invented a way to use A.I. to alerts communities during times of crisis. The data platform sends geo-targeted digital and OOH notifications to platforms such as Google Maps, Amazon Echo, and internet browsers. Alerts are disseminated in 40 milliseconds. Media companies, voice recognition and mapping services designate the messages to ad units, web banners, mobile devices and billboards in 24 languages. More than one billion alert impressions have been sent during global disasters to 180 devices and ad units.
Affiliated Agency: Engine Media (media strategy)Credits: Jason Bier, President, Federation for Internet Alerts and Chief Privacy Officer, Engine Media; Mickey Schwab, Chief Technology Officer, Federation for Internet Alerts; Lizzy Hanna, General Manager, Engine Media; Michael Davis, Chief Creative Officer, Conversant; Stacy Ward, Vice President, Creative, Conversant; Stacy Collins, Vice President, Creative, Conversant; Brian Welch, Senior Copywriter, Conversant; Logan Malloy, Copywriter, Conversant; Josh Engleman, Senior Art Director, Conversant; Scott Durand, Graphic Designer, Conversant; Marc Sloboda, Producer, Conversant; Conversant George Zhao, Client Engineer, AppNexus, Teresa Carlson, Vice President, Worldwide Public Sector at Amazon, Christopher Timmerman, Account Manager, Nonprofit Organizations, Amazon Web Services, Brian O’Kelley, CEO, AppNexus, John Montgomery, EVP, GroupM