The customer journey for deciding what and where to eat tonight is not only fragmented but infused with new competition. How do marketers and media buyers plan campaigns across TV, digital, as well as apps across food search, mapping, delviery services? How have the new options impacted the mix of branding, last mile promotion, interception? Our panel of media buyers and planners will discuss how they are mappong medi aplans against the new journey and share exmaple sof what is (and is not) working.
- Keith Lusby, Vice President of Media, Dunkin'? Brands
- Nabeel Alamgir, CMO, Bareburger
- Tina Allan, EVP Director Data Solutions, BBDO