• Auto-Owners Insurance Appoints Its First AOR
    Auto-Owners Insurance has appointed David&Goliath (D&G) as creative AOR without a formal review. This is the company's first AOR relationship, though it has previously worked with several smaller agencies, including Harvest Creative Services.? This review is part of the insurance company's search to take the "brand to the next level," says Valorie McNeal, Director, Marketing & Sales at Auto-Owners.? D&G was brought on as a strategic and creative partner to help Auto-Owners define and develop its brand positioning, with the ultimate goal of creating an integrated brand anthem and campaign including TV, radio, OOH, print, digital and social.
  • Winnebago Motorhomes Names Barkley Lead Creative Agency
    Iconic RV brand Winnebago, has named Kansas City-based Barkley as its lead creative agency for its Motorhome business unit following a review.? Barkley is tasked with a relaunch of the brand with a new campaign that will target consumers, owners and dealers.? Also Barkley will provide an integrated strategy across point-of-sale, collateral, digital media, social media, CRM and website. “Barkley didn’t bring us just another ad campaign, they brought us a strategy that addressed the design, innovation, and culture within Winnebago vehicles while reaching the large group of fans that make up the Winnebago community,” stated Matt Smith, director of ...
  • WPP Wins Global Distell Account
    Stellenbosch, South Africa-based alcoholic beverage marketer Distell has appointed WPP as its global agency partner after a competitive pitch. Distell produces, markets and distributes a portfolio of global and multi-country brands within the ready-to-drink (RTD), cider, wine and spirits categories and is acknowledged as the second largest cider producer in the world. ? WPP will be responsible for Distell’s top tier brands, including Savanna, Hunter’s, Hunter’s Edge, Viceroy, Amarula Cream, Bain’s Cape Mountain Whisky and Scottish Leader.?? The holding company has created a dedicated unit dubbed Team Liquid to service the account. Its remit includes strategy, creative, digital, ...
  • Havas Media Wins Global Citizen Media AOR
    Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media agency of record. In addition to planning and buying duties, Havas Media will advise the organization on establishing effective brand and media partnerships. A number of brand partners have given commitments and support to the organization. Michele Anthony, executive vice president Universal Music Group (like Havas, part of Vivendi) is a Global Citizen board member. Through a mix of content, events, and grassroots organizing, the Global Citizen movement engages millions of people from around the world each month ...
  • Garden Fresh Appoints LO:LA Creative AOR
    Garden Fresh Corporation is appointing LO:LA as AOR with a remit to refresh the branding and marketing for ?the company's two national chains, Sweet Tomatoes and Souplantation. The appointment was made without a formal review. New creative will be the same across both chains and debut in-store and in-market, via digital, social, and print at all 97 locations across nine states. The creative will highlight convenience, value, "guiltless indulgence" and the ability to customize each customers’ hand-picked dining experience.
  • Huge Wins Realtor.com Creative AOR
    Online home search site Realtor.com has selected Interpublic ad agency Huge to serve as its creative agency of record, after a review. ?The incumbent was Pereira & O’Dell. "Huge demonstrated exceptional creativity and big ideas, combined with a digital-first approach, which made a compelling case for moving forward and officially establishing this new relationship," stated ?Andrew Strickman, head of brand and chief creative for realtor.com. ? Michael Koziol, global chief executive officer, Huge, added, "It is a big opportunity for our team at Huge to partner with?realtor.com. As the brand that defined the category of home search, they've done a ...
  • Berkshire Hathaway's Cort Jumps From Ogilvy To Hothouse
    Berkshire Hathaway's CORT is appointing Atlanta-based Hothouse as the rental furniture provider’s new creative and marketing agency of record. Ogilvy Atlanta previously held the account. Hothouse will oversee strategic planning and creative development for print, collateral, digital, email, direct mail, broadcast/video, tradeshow and internal communications, as well as support marketing communications needs on behalf of CORT for Tapdn, an Internet of Things platform for workplace optimization, and OpnSpace, a coworking booking app. While Cort is best known for its short-term furniture rentals for home and office, the company also provides event rental furnishings, global relocation services and operates more than ...
  • Deutsch Wins Reebok Creative Review
    Adidas subsidiary Reebok has appointed Deutsch its new global creative agency of record after a formal review. The incumbent was Venables Bell & Partners. The agency did not defend.? The business will be led out of Deutsch’s New York office.? The creative pitch followed the brand’s media review last year when it opted to move its account from Carat to MediaCom.? Reebok’s vice president of global marketing Melanie Boulden issued a statement:? “After a vigorous pitch process,?Deutsch’s?bold, innovative and unapologetic work stood out as it epitomizes our brand ethos. We are excited to partner with them to continue our mission ...
  • Redpepper Adds Clients
    Redpepper is adding two new clients to the Nashville-based agency's roster. Mars Petcare has selected the agency to develop a platform for the brand's Better Cities for Pets program which seeks to make U.S. cities more pet-friendly. The Southeastern chain Rouses Supermarket is working with redpepper to launch an integrated campaign across Alabama. The agency's responsibilities include research, concepting, creative execution, and media planning. ?
  • Metro Credit Union Taps Mechanica For AOR Duties
    Metro Credit Union is appointing Mechanica as AOR to lead all communications efforts for the brand, including creative, planning and engagement strategies.?The first work under these two Massachusetts-based companies will debut in the second quarter of 2019.?Seven years ago, the credit union launched what it called its biggest brand campaign with Zag Interactive that was wrapped around the theme "banking's best kept secret."?
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