Tech companies and some Republicans want a national standard that would override state regulations, such as California's 2018 privacy law that broadens the definition of personal information.
I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree.
Last year a London bartender let Bacardi Global Brands Limited CMO and President John Burke shake some drinks for people during the first annual "Back to the Bar" initiative, which celebrates the company's Founder's Day.
Salesforce has been working to integrate and build out new services since it purchased Datorama in 2018. The integration now supports the ability to capture, interpret and classify marketing data.
IgnitionOne found new meaning in "customer intelligence." Now the company realizes its purpose revolves around supporting data.
After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference.
In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose 4% and 2%, respectively, according to company data.
Marketers are ready for new metrics. Data scientists, developers and analysts may grant their wish in the new year.
Amobee recently announced a partnership with Place Exchange to launch one of the first programmatic marketplaces for out-of-home solutions to a challenging problem.
Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America reaching 438%.