"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one."
Ecommerce in-app campaigns seem to generate the most conversions from 4:30 p.m to 11 p.m. in the U.S. Internationally, certain countries peak earlier in the day. Later in the evening ties in with prime-time television, which suggests people sitting on their couch watching TV have a phone close by.
"We took that notion of transparency that allies to data and the platform and also apply it internally," said Sara Livingston, the new head of operations at Narrative.
A simple data glitch is just the beginning as companies push the boundaries of permission-based marketing and customer match from companies like Adobe, Google, Bing and LiveRamp.
Western Union's partnership with Safaricom enables cross-border money transfers for the company's mobile wallet users, who number approximately 28 million. More transactions mean more customer data.
OwnerIQ wants advertisers to have better access to consumer information and the ability to network with companies giving permission to share the data. The company has been working toward this since the launch of its CoEx platform in 2012.
Voice and facial recognition and thumbprints are being considered as ways to collect opt-in information to build out audience segments for ad targeting.
Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology.
Tech companies and some Republicans want a national standard that would override state regulations, such as California's 2018 privacy law that broadens the definition of personal information.
I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree.