Stirista CEO Ajay Gupta offers insights into the current state of email marketing and where's it's going in the retail and political fields.
A PowerInbox study shows that most teens will click through to a relevant ad.
The spam placement rate fell by 5% in 2018, Return Path reports, partly because subscribers are more actively managing their inboxes.
Ninety percent of marketers feel they understand GDPR. But only 20% of their firms are now fully compliant, according to the UK DMA.
The top sales day is February 13 for brands like 1-800 Flowers and Teleflora, Edison Trends reports.
Studies show young people still prefer email over other marketing channels. But that may be changing too.
Amtrak's launch promo offers two tickets for the price of one, and it is promoting brand tie-ins with 1-800-Flowers and Teleflora.
Forrester reports that retailers are missing opportunities with their reminder emails.
Spam traps are the main problem they face as they devote over 10% of their marketing budgets to email.
Many consumers distrust use of data for news feeds and purchase recommendations, a survey by RSA finds.