Shockingly, a Havas study issued every two years since 2008 shows consumers around the world couldn't care less if the majority of brands disappeared overnight.
It's probably true that most of the folks working in our industry are relying every day on the outputs of less-than-transparent black boxes. Here are some examples.
It's time to abandon this trope, which every senior marketer uses to describe their "unique" approach to strategy and the ways in which they should be evaluated.
The whole point of influencer marketing is to make it appear that these people are genuine fans of these products. This -- of course -- is bullshit.
McNamee, like the fictional Beale in "Network," is trying to warn us about a danger in our society -- in McNamee's case, Facebook rather than TV.
She is speaking into a microphone, wearing a red sleeveless dress and a dramatic necklace. But wait -- why does she look so much like Steve Buscemi?
D2C marketing is not about advertising, but about innovative products solving well-known, widely shared and seemingly intractable consumer problems.
I recently heard the concept of TV as a "service," and the idea resonated with me - a concept that goes beyond cord-cutting, into the next generation of television.
Real is what we perceive with our senses at the time it happens. Meta-real is how we reshape reality after the fact and then preserve it for future reference.
The synergies of new startups, big tech, and an engaged venture community are a pretty powerful elixir.