In a new campaign Taco Bell tells fans they can eat tacos anytime they want to, while having a little fun at expense of one competitor. Believe it or not, Taco Tuesday is trademarked.
GroupM offers a new treatise on some of the forces that will shape the media-marketing landscape.
The appointment follows months of loud complaining from unhappy MDC investor FrontFour Capital Group which has been demanding board changes since last year.
Some 600 staffers from programmatic buyer Accuen and search and social agency Resolution are joining OMD, PHD and Hearts & Science, the company confirmed today.
Both companies have annual meetings coming up with similar shareholder proposals to separate the role of board chairman and CEO. I wouldn't bet on either one passing.
Publicis Groupe is making a big and necessary bet on precision marketing with its deal to buy Epsilon.
Procter & Gamble brand chief Marc Pritchard said it is time to raise the bar to deliver transparency through measurement across all media platforms. Hear that, Facebook? Google?
Based in New York City the new firm is being led by Travis Johnson, a 20-year industry veteran who joined DAN about a year ago as president, commerce. Earlier he was Global CEO at Interpublic mobile specialist Ansible.
The last thing we need is a new billion(s)-dollar advertising channel on our dashboard distracting us from the task at hand. That would be driving.
The new work is from Anomaly, which won the account late last year. The integrated campaign is kicking off with a series of three films designed to make viewers feel like they're watching a historical drama.