A pair of content marketing pros argue that case. They've launched a new firm that aims to help companies plan and execute content strategies.
A new report from the ANA Educational Foundation spells out the obstacles to achieving meaningful diversity and steps that might help.
The Amazon service is staging an activation to promote its new show "Omens," starring Michael Sheen, David Tennant and Jon Hamm.
And it's as silly as dilly dilly, asserts craft beer meister Jim Koch.
That's for now, although the judge ruled the case could reopen after resolution of a related case in New York.
DAN posted organic growth of 4.3% last year and 3.4% in the fourth quarter. In the Americas growth was nearly 5%.
ID Comms is out with a new report that finds advertisers' focus on talent has zeroed in on areas like ecommerce and data.
Ad agency veteran Rich Feldman has launched a strategy and creative concept consultancy focused on financial services, pharmaceutical, consumer/enterprise software and technology brands.
The&Partnership CEO said Sorrell's carping about the new management at WPP is "verging on the unacceptable." WPP owns a major stake in Hornby's agency.
The World Federation of Advertisers has issued an appeal to member companies for ideas that can help improve the media ecosystem in key areas like eradicating ad fraud. The 10 best ideas will be presented at the group's upcoming Global Marketer Week at the end of March.