Google may have given away its ecommerce dominance when the company switched to a pay-to-play business model for Google Shopping in 2012.
If you spend as much time on your mobile phone as I do, you will likely appreciate a Google algorithm update that now allows advertisers to see the load speed times of more mobile landing pages.
App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Perhaps they ran out of characters.
Global search ad spend should increase from $101 billion in 2017 to $160 billion in 2022, per a Raymond James analyst -- reflecting a compounded growth rate of about 10%.
Marketers' search advertising spend rose 23% compared with the prior year. Consumers' spend through ecommerce channels rose only 5.3% for Valentine's Day 2019 compared to last year.
When customers give a little love (or not) in online reviews, business owners may want to give a little back.
The European Union has approved new regulations to increase fairness and transparency for search engines, app stores, booking sites and marketplaces that will have 12 months to implement the changes once the rules are published.
Gadget lovers tend to use voice-controlled devices for simple functions. Sixty-six percent use virtual assistants to play music or listen to podcasts, 56% use them to set an alarm or reminder, and 48% use them to receive updates.
Google is bringing the click-share metric to Search campaigns in Google Ads to help advertisers get a better sense of how their ads perform.
Brands looking to tap organic search to help them drive purchases of gifts online need to learn that love means never having to go to page 2 of Google.