While platforms like Hulu are delivering advanced ad experiences, companies such as BrightLine are developing, building and deploying these experiences across OTT and connected TV platforms.
With their mostly family-friendly content and epic scale, nature documentaries such as "Planet Earth" and "Frozen Planet" have become must-haves in the era of high-concept comedy and niche dramas.
Apple TV+ will be available on Apple devices, and on third-party devices from smart TV makers like Samsung, and connected TV devices from Roku and Amazon. It will be a subscription product, and it will not have ads.
All WWE and UFC signature events, which had been a staple of pay-per-view, will be offered directly to consumers over streaming devices through ESPN+ and WWE Network starting this year, while many of the very top boxing matches will only be available on DAZN.
BroadwayHD seeks to take advantage of the Broadway brand, while being a global service.
HBO chief Richard Plepler and Turner President David Levy announced their imminent departures, with former Showtime and NBC exec Bob Greenblatt brought in to lead content for WarnerMedia, including HBO and the company's upcoming direct-to-consumer streaming service.
The success of Hulu and YouTube TV shows the power of marketing and consumer experience.
In Roku's latest letter to shareholders released last week, executives outlined four key areas of investment for the company -- all related to advertising in some way.
Hulu and WarnerMedia used the Television Critics Association Winter press tour last week to tee up new programming,
"YouTube is a place where we see users not only come for entertainment, they come to find information -- they're coming to learn about things," says Google CEO Sundar Pichai.