Managing fragmentation is our opening gambit for our exploration of Diversification 2.0. How are publishers pulling together their multiple revenue streams into a coherent business? And as direct to consumer models proliferate, how does any one publisher address subscription fatigue. Finally, we look at Apple News+ and other attempts by platforms to play nicer with media. Really?
Marketers still need media, even if the forms of advertising are evolving. On Day 2 of the Summit we ask how these new formats are integrating with the rest of the publishing business model. How are branded content studios, private marketplaces and emerging streams like audio and podcasting evolving to meet advertiser needs...and add up to more than the sum of its parts?
Events, licensing and e-commerce, OTT and TV - are all enticing new businesses for many publishers. But many require both investment and organizational changes. We wrap the Summit interrogating the business cases for some of these brightest, shiniest objects.